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Now accepting early signups

Personalized stories for your child's biggest moments

Up & Coming Books creates beautiful, made-just-for-them picture books that help little ones feel brave, seen, and ready — whatever big change comes next.

🎉 Be the first to know when we launch — it's free to join!

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You're on the list!

We'll be in touch as soon as we're ready. Thank you for your excitement!

🔒 No spam, ever. Just one email when we launch.

How it works

From "big feelings" to
their favorite bedtime book

Three simple steps — takes less than 2 minutes from start to story.

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1

Choose a transition

Pick the life moment your child is preparing for — starting school, a new sibling, moving, and more.

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2

Personalize the story

Answer a few quick questions about your child — their name, what they love, their family, and feelings.

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3

Share with your child

We generate a beautiful, print-ready book starring them. Order a hardcopy or save the PDF.

Stories for every big first

🎒 Starting school 🚽 Potty learning 👶 New sibling 🏠 Moving homes 💛 Family changes 🤝 New daycare 😷 Doctor visits 🌙 Sleep changes
Why it matters

Big changes are easier when children see themselves in the story

For little kids, the world can feel unpredictable and overwhelming. When a big transition looms — a first day of school, a new baby, a move to a different home — children lack the words and context to make sense of it.

Stories change that. A book where they are the main character, facing the same fears, and finding their courage, gives children a safe space to rehearse big feelings before they happen.

"Children who have stories told about them feel more confident and emotionally regulated during transitions — they feel seen, and that makes all the difference." — Child development research
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Builds emotional language

Stories give kids vocabulary for feelings they haven't been able to name yet.

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Builds confidence

Seeing themselves as the hero of the story helps children believe they can handle what's ahead.

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Sparks the conversation

A book becomes a natural opening for parents and children to talk through fears together.

Coming soon

Ready to give your child their story?

Join our waitlist for early access, launch pricing, and a behind-the-scenes look at how the books are made.

✨ Join the waitlist — it's completely free

🥳

You're on the list!

We'll be in touch as soon as we're ready. Thank you for your excitement!

🔒 No spam, ever. Just one email when we launch.